Branding for LAU Graduate Entrepreneur Scheme

Brand identity:

• illustration, animation directors
• focus on visual storytelling
• low budget medium
• playful caricature to communicate heavy subjects

Idea brainstorm

For the branding, we came up with the name 'nobigi' as it came from our anagram. We like it because it doesn't make sense and the name itself sounds Japanese; signifies that we are influenced by Eastern culture too. It can also sound like 'No Biggie', which unintentionally suits our intention to instil entertainment values while presenting the heavy issues in our films.

Initially, we thought that it will be a good idea to be lopsided tits as an irony that when women says its not a big deal, you know it's a massive problem.

Anagram

The design becomes more abstracted. Aside of the tits idea, we also thought about creating an anthropomorphic characters of ourselves, which is what we went for in the end.

Developmental Thumbnails

nobigi logo

business stationery design

instagram feed