I like this advertisement because it uses animation to communicate message which represent the brand's tone of voice. In the professional level, animation is not just a mere slapstick entertainment but it is a medium to communicate a message, be it representative or presentative in nature. The appeal in Monster Stains is the making process of the animation reflecting the idea that 'every stain tells a story'. The animators from Aardman took an unconventional approach to make this frame-by-frame animation by painting with 28 common household stains on white shirts, and wash them afterwards with the detergent.
Another way to look at it, is that they demonstrates ethical practice by reducing wastage, such that instead of drawing on paper, the animators reuse shirts in the making process. (although you might counter argue that the detergent is causing water pollution, but that's another story for another day)
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